Fox Cabaret
A Vancouver venue turned disconnected tools into a single communication system. With OnPitch, Fox Cabaret unified its email and SMS lists, added a website pop-up for visitor signups, and used OnPitch analytics to steadily improve engagement across 10,000 subscribers.
Published: November 15, 2025 | 5 min read
Fox Cabaret was managing multiple disconnected communication tools, making it difficult to reach their audience effectively. OnPitch unified their email and SMS lists into one platform, implemented website pop-ups for new signups, and provided comprehensive analytics to optimize their messaging strategy across 10,000+ subscribers.
Background
Fox Cabaret, a 250-cap room on Vancouver's Main Street, struggled with scattered data across Mailchimp, Eventbrite, and a basic SMS plug-in. Email-only blasts missed mobile-first fans, and flat-rate marketing tools kept costs high during slower months. In early 2025, the venue migrated its full list to OnPitch, activated a dedicated SMS number, and invited website visitors to join the list. The result was a unified fan system that powers every show they book and gives their team real-time analytics to understand what works best.
In Practice
Proactive popup on foxcabaret.com
Engagement Results
Monthly open rate performance across 10,000 subscribers.
| Time Period | Opens | Sends | Engagement |
|---|---|---|---|
| January | 0 | 0 | Setup month |
| February | 2,300 | 10,000 | 23% |
| March | 1,800 | 10,000 | 18% |
| April | 2,500 | 10,000 | 25% |
| May | 5,900 | 10,000 | 59% |
| June | 3,900 | 10,000 | 39% |
| July | 3,500 | 10,000 | 35% |
| August | 4,300 | 10,000 | 43% |
| September | 4,400 | 10,000 | 44% |
Using OnPitch's analytics dashboard, the team monitored open rates and refined timing and message format to raise engagement to as high as 59%.
Cost Comparison
Cost comparison with traditional social media advertising channels.
| Channel | Unit Cost | Spend / Volume | Cost / Result |
|---|---|---|---|
| OnPitch SMS + Email Campaign | Pay-as-you-go blended (SMS $0.038, Email $0.008) | $230 total (5,000 SMS + 5,000 Emails) | $0.02–$0.03 |
| Facebook / Instagram Ads (Canada CPM) | ≈ $12–18 per 1,000 impressions | $480–720* for comparable reach | $0.48–$0.72 |
| Paid Social (Canada CPC) | Avg $0.70–1.10 per click | $700–1,100* for similar engagement | $0.70–1.10 |
Result: OnPitch delivered verified contacts at $0.02–$0.03 per fan, 16–37× cheaper than paid social ads with better targeting and engagement.
“Using OnPitch has completely simplified how we communicate with our audience. The analytics make it easy to see what messages land and when, so every send feels more targeted and effective.”
Fox Cabaret Team
- Vancouver, BC
Why It Worked
Simple mechanics, high intent, and fully owned fan data.
Pop-up signups through OnPitch
A simple website pop-up funneled new visitors into the venue's verified contact list, ensuring accurate data and continuous subscriber growth.
In-person signups
Use of a QR code at the venue's entrance allowed fans to sign up for the list in person, ensuring a high level of engagement and a strong list of verified contacts.
Data-driven improvement
Using OnPitch's analytics dashboard, the team monitored open rates across each monthly send and refined timing and message format to raise engagement to as high as 59%.
Pop-up signups through OnPitch
A simple website pop-up funneled new visitors into the venue's verified contact list, ensuring accurate data and continuous subscriber growth.
In-person signups
Use of a QR code at the venue's entrance allowed fans to sign up for the list in person, ensuring a high level of engagement and a strong list of verified contacts.
Data-driven improvement
Using OnPitch's analytics dashboard, the team monitored open rates across each monthly send and refined timing and message format to raise engagement to as high as 59%.
Takeaways
Key lessons for building a verified fan list without ads.
Unified email + SMS dashboard
Run email and SMS campaigns from one platform without manually merging lists or exporting CSVs.
Pay-as-you-go pricing
Approximately $0.008 per email and $0.038 per SMS segment, so costs scale with usage instead of flat-rate plans during slow months.
Unified email + SMS dashboard
Run email and SMS campaigns from one platform without manually merging lists or exporting CSVs.
Pay-as-you-go pricing
Approximately $0.008 per email and $0.038 per SMS segment, so costs scale with usage instead of flat-rate plans during slow months.
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