Hotel Mira
A multi-channel pre-release campaign turned engagement into verified ownership. Hotel Mira shared their OnPitch sign-up link in Discord and used Instagram keywords like 'EP' to automatically send fans that same intake form across comments, stories, and live chat.
Published: October 28, 2025 | 4 min read
Hotel Mira needed to convert scattered social media engagement into a unified, owned audience ahead of their EP release. Using OnPitch's multi-channel approach, they deployed automated keyword responses on Instagram and shared sign-up links across Discord, turning casual interactions into verified contacts.
Background
To promote their single 'Rise and Shine,' Hotel Mira ran an organic fan capture campaign using OnPitch. The campaign OnPitch intake link directly in their Discord, encouraging members to verify their contact details and subscribe. At the same time, they used OnPitch's Instagram keyword automation so fans who commented or DMed the keyword 'EP' on posts, stories, or live streams automatically received the same intake link. Each signup was verified through OnPitch and added to a unified list for SMS and email messaging. Forty-eight hours later, Hotel Mira used that list to send the official release message containing the link to the song. The campaign was fully organic, required no ad spend, and converted hundreds of fans into verified subscribers ready for future releases.
In Practice
Hotel Mira's campaign demonstrated how multi-channel automation can turn scattered engagement into owned contacts. By meeting fans where they already were and removing friction from the signup process, they built a verified audience ready for future releases.
Engagement Results
Pre-release message engagement metrics over time.
| Time Period | Opens | Sends | Engagement |
|---|---|---|---|
| Within 24 hours | 346 | 350 | 99% |
| Within 1 week | 525 | 350 | 150% |
| Link conversion | 424 | 350 | 121% |
Fans reopened messages multiple times (150% open rate, 121% CTR) with zero unsubscribes, showing lasting engagement.
Cost Comparison
Cost comparison with traditional social media advertising channels.
| Channel | Unit Cost | Spend / Volume | Cost / Result |
|---|---|---|---|
| OnPitch SMS + Email Campaign | Pay-as-you-go blended | $10.07 | $0.03 |
| OnPitch SMS + Email Campaign | ≈ $10–15 per 1,000 impressions | $350–525* | $1.00–1.50% |
| Paid Social CPC | Avg $0.60 per click | $210* | $0.60 |
Result: Instagram keyword integration at $0.04 per engaged fan, 15–20× cheaper than Instagram ads or paid social CPC.
“OnPitch turned our scattered social media presence into an actual audience we own. The keyword automation on Instagram was a game-changer—fans got instant access to our sign-up form without leaving the app.”
Charlie Kerr & Mike Noble
- Hotel Mira
Why It Worked
Simple mechanics, high intent, and fully owned fan data
Multi-channel approach
Met fans where they already were—Discord, Instagram comments, stories, and DMs
Automated keyword responses
Eliminated friction and provided instant gratification
Clear value exchange
Exclusive EP access in return for contact information
Unified intake form
Across all channels created a consistent fan experience
Multi-channel approach
Met fans where they already were—Discord, Instagram comments, stories, and DMs
Automated keyword responses
Eliminated friction and provided instant gratification
Clear value exchange
Exclusive EP access in return for contact information
Unified intake form
Across all channels created a consistent fan experience
Takeaways
Key lessons for building a verified fan list without ads
Deploy across every channel
Don't rely on a single platform—deploy your sign-up across every channel where your audience is active
Automation removes barriers
Keyword triggers on Instagram converted casual comments into verified contacts
Owned audiences outperform
68% open rate vs. 3% social media engagement
Build before you need it
Hotel Mira captured fans during peak EP hype
Deploy across every channel
Don't rely on a single platform—deploy your sign-up across every channel where your audience is active
Automation removes barriers
Keyword triggers on Instagram converted casual comments into verified contacts
Owned audiences outperform
68% open rate vs. 3% social media engagement
Build before you need it
Hotel Mira captured fans during peak EP hype
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